- Specialist in brand development and innovation
- 2008 to 2015: Director of ?What If!, the world’s leading innovation consultancy. Based in London to 2012, and then Shanghai 2013-15
- Major clients included: Barclays Bank, IHG (International Hotels Group), LexisNexis, AbbVie, Pernod Ricard, PepsiCo and Danone
- Prior experience in client-side financial services marketing, brand consultancy and advertising. Broad range of international experience beyond UK and China including markets as culturally diverse as Russia and Saudi Arabia
Penny Harris
+44 (0)7470 310869