“Butterfield Harris conducted an in-depth review of existing research, combined with their own findings, in search of the underlying motivations for SV customers and where these diverged from those of other Jaguar or Land Rover customers. The intersection of customer needs and our strategic intent led to the articulation of a coherent brand manifesto for the business.

Butterfield Harris provided an invaluable mix of incisive thinking, along with the gravitas and track record to challenge entrenched positions. The proposition developed through this work is now central to our communications thinking and the starting point for discussions of SV client needs across the business, with retailers and with client-facing staff”

NICK RATCLIFFE; Director Marketing, Sales & Service – Special Operations, Jaguar Land Rover.


“The speed at which you arrived at such quality insights has been very impressive and I feel you’ve offered us an excellent platform from which we can inspire our whole community.”

JOE JENKINS; Director of Supporter income and Impact at The Children’s Society


“You assessed the strengths of the brand and the challenges we faced in a short time, consulted extensively and sensitively (all the various stakeholders you interviewed fed this back to me), and produced a set of recommendations that were inspirational, ambitious and very practical.”

CONRAD BIRD CBE; Director, GREAT Britain Campaign, Prime Minister’s Office