“Butterfield Harris undertook a short, sharp project to look at the Dstl brand: how it is perceived internally and by external customers, stakeholders and the media. I was impressed that, very quickly, they captured the essence of what we are and how we are viewed by others, both positively and in areas that could be improved. Leslie’s insight led to a compelling brand proposition and narrative as well as targeted recommendations that we can implement and will, I am sure, significantly enhance our brand and reputation across relevant stakeholder groups. It was a pleasure to work with Leslie and I would have no hesitation in recommending him to help other organisations understand and enhance their brand.”
GARY AITKENHEAD; Chief Executive, Dstl (Defence Science and Technology Laboratory)
“Butterfield Harris conducted an in-depth review of existing research, combined with their own findings, in search of the underlying motivations for SV customers and where these diverged from those of other Jaguar or Land Rover customers. The intersection of customer needs and our strategic intent led to the articulation of a coherent brand manifesto for the business.
Butterfield Harris provided an invaluable mix of incisive thinking, along with the gravitas and track record to challenge entrenched positions. The proposition developed through this work is now central to our communications thinking and the starting point for discussions of SV client needs across the business, with retailers and with client-facing staff”
NICK RATCLIFFE; Director Marketing, Sales & Service – Special Operations, Jaguar Land Rover
“You assessed the strengths of the brand and the challenges we faced in a short time, consulted extensively and sensitively (all the various stakeholders you interviewed fed this back to me), and produced a set of recommendations that were inspirational, ambitious and very practical.”
CONRAD BIRD CBE; Director, GREAT Britain Campaign, Prime Minister’s Office
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