- Brands: market analysis, positioning, brand architecture, portfolio management, brand stretch and experience, visual and verbal identity guidelines. All with international capability
- Communications: audience definition and targeting, proposition development, supports, brand narratives, key messages, language and tone of voice
- Innovation: fresh thinking and pragmatic, implementable ideas for brands, environments, services, processes, systems and user experiences
- Imaginative. Fresh ideas. Inspired by consumer insight
- But always with an eye to application and real world implementation
- Effect and value focus
- Collaborative approach
- Simplicity of thought, word and deed!