- Specialist in brand strategy and communications
- 2008 to July 2015: Global Chief Strategy Officer for Interbrand, the world’s leading brand consultancy. Based in London to 2012, and then Shanghai 2013-15
- Global/UK Clients included: Mercedes-Benz, AMG, British Airways, LEGO, Telefonica, P&G
- China clients included: Pepsico/Kang Shi Fu, Dongfeng Renault, Haier, SAIC/Roewe/MG, Chery/Jaguar LandRover
- Prior experience in branding and advertising. Working with UK and international clients. Significant private and public sector experience, including multiple projects for the UK Government and political parties
- Awarded a CBE in 2007 for training and development services to the UK advertising industry